What will be covered in this presentation:

• Background to the issue
• Discussion of the surrounding literature
• Discussion of the industry
• Analysis of the issue
• Final conclusions

 

The Issue:

• Through a process of data mining techniques and professional collaboration, businesses and governments have access to the personal information you leave behind every time you visit a website

 

What is this information?:

• Internet cookies, browsing habits, IP address, location data
• Emails, personal messages, social media posts
• These pieces of information all make up our digital footprint

 

What types of Issues have been created?

• The ethical issue with a company carrying out web data mining practices could be described as corporate as it involves the firm taking specific actions and having dedicated policies in place to collect this data
• On the other hand the governments actions regarding data mining could be described as systemic, as these issue ask questions of legal and political systems

 

The Ethical Dilemmas:

How do they do it?

• Click Stream Data – a record of the pages we visit and their contents
• Search Data – our search engines will store and analyse our search habits to advertise targeted WebPages alongside our normal search results
• Purchase Data – a record of all our online purchases
• Profile Data – the information entered when we create a profile

How Stuff Works (2015)